Pilot Pen G2 Edge

aggregated data

Don’t forget the individual shopper behind the aggregated data

Sometimes it feels like our world revolves around data. Certainly, in retail, it can be easy to forget about the individual consumer behind the aggregated data attributes that have been collected about them. For instance, a few years ago when HRG was building the Self-Care Roadmap, we were looking at point-of-sale data and consumer purchase