Pilot Pen G2 Edge

agile

‘Going slow to go fast’ is the value of a solid GTM strategy

‘Going slow to go fast’ is the value of a solid GTM strategy

Have we taken agile too far? HBR (Harvard Business Review) first asked that question. I ask it again, knowing we all must be agile to thrive and survive in today’s omnicommerce marketplace. The concern? That agility too often equates to a short-term sprint in planning — especially when it comes to innovation launches. No time