Pilot Pen G2 Edge

Alvarez & Marsal Consumer and Retail Group

Lessons from the pandemic for success with home goods

As is well documented, the transmission of COVID-19 to U.S. soil sent major shock waves throughout retail. Store closings, heightened unemployment and GDP decline together drove a recessionary economy, yet certain areas of retail performed unexpectedly well. One of these was the home goods market, stoked primarily by lockdowns and the perceived need to improve