Pilot Pen G2 Edge

Ben Lowden

How household goods companies can adapt to new lifestyles

Editors note: In the first part of this two-article series, the authors discussed how the pandemic has changed the average consumer’s home from just a place to come to after work to a 24-7-365 multi-use space that comprises home, gym, workplace, cooking and eating headquarters, party space, and in some instances school. Companies that have

Household companies need to address home-based lifestyles

Editors Note: In this two-part series, the authors set out to show that household goods companies that have taken a siloed approach to merchandising and marketing can — and should — take the opportunity presented by the pandemic to broaden out into lifestyle companies that go beyond the reach of the home. The coronavirus pandemic