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O Organics brand

Albertsons Cos. unveils new look for O Organics

BOISE, Idaho — Albertsons Cos. has updated the packaging of its O Organics brand, and is celebrating the private label line’s new look with a campaign designating April as Organic Breakfast Month and encouraging customers to share their favorite breakfast routine on social media using #WakeUpOrganic. Albertsons aims to position O Organics as the go-to