NEW YORK — The Nordic wellness trend that brought Skyr yogurt to mainstream America is now redefining the bottled water category with the U.S. debut of 1st Water, the first natural mineral water certified safe for infants under six months.
Already a household essential across parts of Europe, 1st Water enters the U.S. market with a bold proposition: clean, mineral-rich hydration that’s safe enough for newborns—and beneficial for wellness-focused consumers of all ages.
Unlike many bottled waters that are heavily filtered and stripped of natural nutrients, 1st Water is drawn from a protected Nordic spring and bottled without additives, nitrates, or unnecessary processing. The result is a mineral-balanced water that meets the strictest European safety standards for infant consumption.
More than just another bottle on the shelf, 1st Water represents:
- A first-of-its-kind product on American shelves
- A premium wellness product that fills a long-overlooked gap
- An opportunity to highlight Nordic food imports reshaping American retail
A new era of hydration has arrived—straight from the Nordics.
