Survey of 100 retail media buyers and decision-makers finds marketers see a full-funnel role for in-store media, while scale, measurement and cross-functional ownership still shape how much value they capture
New Acosta Group research identifies pathways to capture more food and beverage occasions
Two-thirds of respondents were in the holiday market before Labor Day.
Acosta Group found that 34% of shoppers use AI tools to shop, with adoption particularly strong among Gen Z and Millennials.
Shoptalk's Brendan Witcher challenged grocers and brands at Groceryshop 2026 to plan for bigger GLP-1 impacts, cost-conscious shoppers and Al-enabled store teams
NIQ finds 51% of U.S. consumers now use AI-powered tools to help discover, evaluate and purchase products.
The results point to a broader evolution in consumer behavior
While shoppers are embracing AI assistance, most still want to maintain control over purchasing decisions.
The new connected insights platform equips paying processors and retailers with cutting-edge tools and data to unlock category growth and maximize basket value.
Office supplies revenue remained down 1% through 10 weeks, but sales rose 4.2% in the week ended September 5.
For younger consumers, the impact is even more pronounced: 86% of Gen Z respondents cut lifestyle spending to afford food, led by reductions in dining out (42%), entertainment (35%) and travel (32%)
Learn more about the RangeMe Top 50 General Merchandise brands and more at RangeMe.com
Data suggest the share of brands that consumers consider buying is shrinking.
Shoppers are increasingly trading up and down within the same basket, putting pressure on mid-priced products.
Nearly eight in 10 (78%) have encountered out-of-stock or limited-quantity items in the last 90 days
Real-time and operational data gaps are limiting brands’ ability to use AI effectively across customer engagement, according to Emarsys.
