IRVING, Texas — 7-Eleven has joined the Ibotta Performance Network, expanding Ibotta’s performance marketing platform into the convenience channel across more than 11,500 U.S. locations.
Under the partnership, Ibotta is now the exclusive third-party provider of CPG digital offers, excluding age-restricted products, across the 7-Eleven, 7NOW and Speedway apps. The agreement gives CPG brands access to item-level, pay-per-sale offers backed by verified purchase data.
The partnership covers more than 100 million 7Rewards and Speedy Rewards members and includes 7-Eleven, Speedway and Stripes locations.
Ibotta said the expansion allows brands already running campaigns across grocery, mass retail and last-mile delivery to extend those programs into convenience through the same platform and workflow.
“The modern shopper doesn’t choose a channel. They choose the fastest, easiest way to solve the moment in front of them: a specific need, at a specific time, wherever that need can be met,” said Amir El Tabib, chief business development officer at Ibotta.
The company pointed to categories including sports and energy drinks, salty snacks, soft drinks and candy as particularly important in convenience. Ibotta said sports and energy drinks recorded on-offer purchase rates as high as 42.7% during the first half of 2026.
The expansion also gives brands a way to integrate convenience purchases into broader performance marketing strategies while preserving item-level measurement and pay-per-sale accountability.
Ibotta said that adding 7-Eleven’s banners addresses a longstanding challenge for CPG marketers who seek to execute national convenience promotions with the same measurement capabilities available across other retail channels.
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