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7-Eleven launches Bring Your Own Cup Slurpee promo

Celebrate BYOC Day on September 13 with two new Slurpee drink flavors at participating 7-Eleven, Speedway and Stripes stores

IRVING, Texas — 7-Eleven is inviting customers to get creative with Bring Your Own Cup (BYOC) Day, returning Saturday, September 13. Shoppers can fill their choice of container — from fishbowls and flower vases to pitchers and popcorn buckets — with any Slurpee flavor for $1.99 at participating 7-Eleven, Speedway, and Stripes stores.*

To qualify, cups must be clean, watertight, leak-proof, and fit within the in-store 10-inch cutout display to ensure they can stand upright under the Slurpee dispenser.

The retailer is also introducing two new limited-time Slurpee flavors:

  • Powerade Xtra Sour Grape Shocker Slurpee — a tangy twist on grape with a jolt of sour flavor.
  • Nerds Strawberry Slurpee — a sweet-tart punch inspired by the classic candy.

“Every Bring Your Own Cup Day, Slurpee drink fans push the limits with the most outrageous cups imaginable. It’s a can’t-miss tradition that perfectly captures the playful spirit of the Slurpee brand,” said Randy Quinn, Senior Vice President of Vault & Proprietary Beverages at 7-Eleven, Inc. “Mark September 13 on the calendar, raid your cabinets for the craziest cup you own and get ready to fill it with fun, refreshing flavors. Because at 7-Eleven, Slurpee drink season never ends — it just gets cooler.”

While 7Rewards and Speedy Rewards loyalty members are filling wild cups this BYOC Day, they can also take advantage of exclusive $2 deals on select snacks, sweets, protein picks and drinks through September 14, from Cheez-Its and Sour Patch Kids to Clif Bars, Fairlife beverages and more.**

Earlier this summer, 7-Eleven celebrated the release of Jurassic World Rebirth by teaming with Universal Pictures and Amblin Entertainment to rename its blue raspberry and cherry flavors to Mission: Deep Blue and Mission: Colossal Cherry.


*Offer valid only on 9/13/25. Limit 1 cup per person. Container must fit within 10-inch cutout. Available while supplies last at participating stores.

**Valid from 8/25/25 – 9/14/25. See app for more details. ©2025 7-Eleven, Inc. All rights reserved.

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