IRVING, Tex. — 7-Eleven, Inc. has officially opened applications for its Brands with Heart Showcase, providing innovative, emerging brands with an opportunity to be featured on the shelves of the world’s largest convenience store retailer. Applications opened September 17 and will remain open until October 13, 2025, through RangeMe.
Brands with Heart is designed to help up-and-coming consumer packaged goods (CPG) companies break into the convenience channel and gain national exposure across 7-Eleven, Speedway and Stripes stores. The 2026 program will focus on five categories: innovative beverages, center-store snacks and supplements, refrigerated snacks, packaged bakery, and frozen treats.
“At 7-Eleven, we’re looking for bold ideas and unique products that will stand out in our stores,” said Jesus Delgado-Jenkins, Executive Vice President and Chief Merchandising Officer. “Brands with Heart is our way of championing the next generation of innovators while giving our customers something new to love.”
The showcase not only offers visibility but also provides participants with mentoring, educational sessions and direct pitch opportunities with 7-Eleven’s category managers. Select brands will move forward into in-store tests, with the potential to scale nationally.
“We are all about empowering the next generation of brands that not only bring fresh thinking and standout quality but also share a clear sense of purpose and responsibility with today’s consumers,” added Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer. “We’re excited to discover new products that go beyond taste and innovation to reflect the values and evolving needs of our customers.”
Past participants credit the program with helping them expand into convenience retail:
- “7-Eleven is providing invaluable guidance and insights to these founders and enabling them to see C-stores as a lucrative channel for their products. We are thrilled that so many SKU alums now are on 7-Eleven’s store shelves - from Better Bites to Aura Bora. By bringing in these brands, 7-Eleven is providing its customers with exciting experience every time they come into a store,” said Michelle Breyer, Chief Marketing Officer at SKU.
- “Bavarian Landjaeger was founded on the principle of uncompromised quality and integrity. We are very proud to be partnered with 7-Eleven to put this amazing product in the hands of consumers across the United States,” said Mark Falconi, VP/GM at Oberto Snacks.
- “The Patch Brand is incredibly excited to be working with 7-Eleven to bring our vitamin-infused patches to customers all over the country! From day one, the team at 7-Eleven has been helpful, professional, and forward thinking. An altogether great partner,” said Shane Finnegan, Director of Business Development at The Patch Brand.
- “You will learn a lot of stuff from this team. You will get to know the team and learn about 7-Eleven and what it takes to get into their stores. What's a better opportunity than working with 7-Eleven and the possibility of getting on their shelves?!” said Lance Collins, CEO of CORE Nutrition, A Shoc.
To apply for the 2026 Brands with Heart Showcase, visit 7-Eleven.com/Emerging-Brands. Submissions close October 13, 2025.
