IRVING, Texas – This summer marks the beginning of a new era as 7-Eleven, Inc. collaborates with Universal Pictures and Amblin Entertainment to commemorate the impending launch of Jurassic World Rebirth –– an exciting new installment in the legendary franchise arriving in theaters on July 2, 2025.
The collaboration brings dinosaurs to life across participating 7-Eleven, Speedway and Stripes stores nationwide with exclusive co-branded products, immersive in-store takeovers and limited-time offers that will transport customers straight into the action.
From bold snacks and collectible drinkware to blockbuster-sized deals, 7-Eleven is transforming everyday visits into a colossal experience. Here's what's waiting to be discovered:
- Drinkware Collectibles: Customers can get their hands on the limited-edition Big Gulp drink cups and badge-style dangler straws at participating stores, featuring the fiercest predators from land, sea and air like the terrifying Titanosaurus, Mosasaurus and Quetzalcoatlus.
- Slurpee Drink Flavors: Cool off with ferocious Slurpee drink flavors like Mission: Deep Blue and Mission: Colossal Cherry, the classic Blue Raspberry and Cherry Slurpee drink flavors, renamed to bring customers from the convenience store aisle to the world of Jurassic World Rebirth.
- 7-Select Snacks and More: Chomp into huge flavors with exclusive snacks like 7-Select Replenish® Blue Raspberry Zero Sugar and 7-Select Gummi Dinosaurs.
- Hot Food Combos: Feed the inner apex predator with value deals that rule the food chain, including 5-piece Bone-in Wings for $5 and any two pizza slices and a Big Gulp drink for $2.* For a limited time, the packaging for these products will be decked out in fearsome dinosaurs that fans can see on the big screen.
To celebrate in style, 7-Eleven's online merch store, 7Collection, is roaring to life with exclusive gear for snack lovers and movie buffs alike. Step out to the movie theater in style with 7-Eleven x Jurassic World Rebirth apparel, from bold graphic tees and adventurous button-downs to a trucker hat.
"This summer, we're bringing a new kind of adventure to customers in stores — one where the Slurpee drinks flow, the snacks roar and the dinosaurs rule the snack aisles," said Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "Our Jurassic World Rebirth collaboration is a full-blown, snack-fueled adventure for fans of all ages to enjoy."
The fun doesn't stop there. 7Rewards and Speedy Rewards members who purchase any 20-ounce Dr Pepper bottle at 7-Eleven and Speedway stores can score a chance to win daily movie tickets, now through July 16.
Before heading to theaters, fans in New York City, Los Angeles and Beavercreek, OH can step into the world of Jurassic World Rebirth like never before. From June 27 to July 6, two 7-Eleven stores and one Speedway store will be completely transformed, inside and out, into a Jurassic World Rebirth experience. The limited-time activation will feature immersive decor, photo ops and items like collectible toys, plush dinosaurs, Funko POP! figures and Jurassic World Rebirth sunglasses available at participating stores.
