PONTE VEDRA BEACH, Fla. — AB7 won the MMR Buyers Choice Awards for Calming Wipes with Pheromones at ECRM’s Pet Session held earlier this month in Ponte Vedra Beach, Fla. Dogginstix/Wagtastic was a finalist for its UFO flying edible disc.
Both products were selected from dozens of entries submitted by participating suppliers and displayed in the hospitality area of the Session. Attending buyers evaluated each entry and cast their votes based on product packaging and innovation.
“We’ve all seen how the humanization of pets has impacted product development,” said Tony Giovanini, SVP of General Merchandise for ECRM. “Pet owners are looking for products that have healthier ingredients, and that address some of the same issues that people have, including stress. The two Buyers Choice Award winners have great products to reduce stress and anxiety for pets. One taps into the power of pheromones, and the other combines play and exercise with a healthy treat. Congratulations to both winners.”
For over 54 years, AB7 has specialized in research and development and manufacturing in the United States and France. Its U.S.-focused brand, ALZOO, is dedicated to creating plant- and mineral-based products for dogs, cats, and equines, and its product assortment includes solutions for fleas and ticks, calming aids, grooming essentials, deodorizers, stain and odor removers, training sprays, and soft chews. Sustainability is at the core of ALZOO’s business, and it’s a Benefit Corporation, a member of the Pet Sustainability Coalition, and a Certified B Corporation.
ALZOO Calming Wipes with Pheromones offer portable soothing relief for dogs and cats experiencing stress from fireworks, thunderstorms, travel, visits to the vet, separation anxiety, or changes in their routine or environment. Packaged in a convenient, compact pod, these wipes feature a specially formulated liquid infused with pheromones clinically proven to alleviate anxiety-related behaviors. Safe for daily use and featuring a light fragrance, the products are laboratory tested to ensure safety for both pets and family when used as directed.
Dogginstix/Wagtastic is a manufacturer of unique treats including beef feet, lamb feet, lamb collagen, no-odor tripe and bully sticks. The products are made in the company’s human-grade treat factory in Eastern Europe and all treats are single-ingredient and odor-free, and made from grass-fed, grass-finished beef and lamb. The company ships to customers throughout the US and Canada from its warehouse in Ocala, Fla.
The UFO is a flying, edible disc treat that is made from grass-fed, grass-finished beef collagen. It is a versatile treat that can be thrown and retrieved, then eaten. It also comes in eight fun laser-engraved designs like “Home is where my dog is,” “Love is a wet nose,” and “Wagging tail.” This natural treat is long-lasting, high in protein, low in fat, and fully digestible.
ECRM’s next Pet Session will be held October 28 to 30, 2025 in Palm Beach Gardens, Fla.
