Acosta: C-stores evolve beyond fuel

JACKSONVILLE, Fla. — Convenience stores remain closely tied to fuel purchases, but changing shopper expectations around food, health, and convenience are opening new opportunities for the channel, according to a recent shopper insights snapshot from Acosta Group.

The report highlights how c-stores increasingly act as both fuel stops and quick spots for food and drinks. Gas purchases remain the main driver of the channel, accounting for about 80% of convenience store trips and making the forecourt the main entry point for in-store sales.

Once consumers stop for fuel, most also go inside the store. The study found that about 95% of fuel buyers enter the store, creating strong opportunities for impulse purchases of snacks, beverages, and other items.

Shoppers are also visiting c-stores more often for quick errands. According to research, 63% of consumers visit a physical convenience store at least once a week, while 72% report making planned quick trips to pick up specific items, highlighting the channel’s importance for fast, targeted purchases.

Food and beverage categories continue to lead purchases. The most frequently bought food and drink items include salty snacks, candy, baked goods, ready-to-drink beverages, and self-serve coffee and fountain drinks. On the non-food side, tobacco products, car care items, paper products, reading materials, and cleaning supplies remain important drivers of sales.

The report also highlights increasing consumer demand for healthier options in the channel. Shoppers expressed interest in fresh produce, healthier hot foods, and expanded grab-and-go meal solutions, reflecting broader trends toward better-for-you food choices even in quick-stop retail environments.

Demographically, several shopper groups play a key role in driving the channel’s growth. These include millennials, Gen X consumers, male shoppers, households with children under 18, and consumers who frequently buy c-store prepared foods.

Retail merchandising remains a vital tool for boosting sales. The report revealed that in-store signage, pump signage, and shelf tags are among the most effective ways for shoppers to find deals, with about 69% of shoppers indicating they read signage or monitors at the fuel pump, making the forecourt a key promotional space.

Looking ahead, Acosta said convenience retailers are well-positioned to increase sales by offering more healthy foods while maintaining the quick, easy, and impulse-driven experience that characterizes the channel.