ATLANTA — A pioneer of the Black hair care community, Afro Sheen said it is continuing its commitment to Black excellence in all forms with two new initiatives – #IDoWhatIDo campaign and a pitch competition for entrepreneurs.
The brand said its #IDoWhatIDo digital campaign has been created to celebrate the unique style, creativity and beauty of Black culture. It said it is also teaming up with the nonprofit organization Black Girl Ventures for a national hair care pitch competition for Black and Brown “hairpreneurs.” The partnership will afford business education opportunities, mentorship and resources to woman-identifying founders of color, led by Afro Sheen’s executive leadership.
The #IDoWhatIDo digital campaign is described as focusing on the style and authenticity of the Black community. The campaign aims to highlight the creative community of Afro Sheen consumers who stand out in their own way. Afro Sheen will work with creators to share their personal style stories, with a focus on strengthening advocacy among men and empowered Gen-Z consumers.
Also debuting this month is the Afro Sheen X Black Girl Ventures Pitch Competition, a virtual event designed to uplift women of color in their entrepreneurial endeavors. Black Girl Ventures creates access to capital, capacity, and community for Black/Brown women-identifying founders. Participants will deliver their pitches to a panel of judges as well as supporters across the United States who will be able to tune in, submit votes and make donations for their favorite contestants. Afro Sheen executive leadership will serve in a hands-on advisory capacity, providing invaluable business guidance including advice on marketing and preparing to enter the retail space. The application deadline is February 26th at 11:59pm EST, and the competition will air live on April 22, 2021.
Afro Sheen products are available in Walmart, Sally Beauty, CVS, and Amazon.com. For more information, visit Afro Sheen online at afrosheen.com or on Instagram @afrosheen.
