CHICAGO – Since 1921, The Laughing Co has been radiating optimism and positivity from grocery store shelves, lunchboxes and refrigerators around the world, inspiring people to see the positive side of life. But this week, consumers may notice something unusual in the cheese aisle: The Laughing Cow stopped laughing.
Known for spreading joy, The Laughing Cow has long been a reminder not to take things too seriously. So the unexpected change raises an obvious question: Why did The Laughing Cow stop laughing?
While there's been no explanation for The Laughing Cow's sudden mood shift just yet, she's been spotted not laughing in diners, parks and across the brand's social channels and website. The stark departure from her famously cheerful persona is fueling speculation among fans across the internet about what could have made The Laughing Cow stop laughing.
"The Laughing Cow has spent more than 100 years reminding us not to take life too seriously. So when she suddenly gets serious, you pay attention," said Jamee Pearlstein, Chief Marketing Officer of Bel Brands, US Cheese. "Whatever finally got to her must be worth talking about. We'll let her explain when she's ready."
To join in on the speculation and follow along as the story unfolds, visit www.TheNotLaughingCow.com or follow along on Instagram, TikTok and Facebook.
