QUINCY, MA — Ahold Delhaize USA has reached a significant e-commerce milestone, announcing that all five of its U.S. brands now operate on the company’s proprietary digital and omnichannel platform. Hannaford’s recent migration marks the final phase of a multi-year rollout that began in 2020.
The modern, cloud-based platform now supports Food Lion, The GIANT Company, Giant Food, Hannaford, and Stop & Shop, collectively serving over 26 million customers each week. It handles thousands of online orders daily while improving site performance, streamlining account management, offering personalized promotions, and creating a more integrated online shopping and fulfillment experience.
“This achievement represents the culmination of a journey to create a scalable digital and e-commerce platform that meets the evolving needs of customers and positions Ahold Delhaize USA brands for growth,” said Keith Nicks, Chief Commercial and Digital Officer for Ahold Delhaize USA. “We’re excited to harness the full potential of this platform to accelerate omnichannel capabilities, deliver more seamless experiences and innovate for the future.”
The platform rollout covered more than 2,000 stores and supports the company’s Growing Together strategy. Created by Ahold Delhaize USA’s internal technology teams, it serves as the foundation of the company’s digital ecosystem — supporting e-commerce, digital engagement, retail media features, and ongoing innovation across all brands.
“Completing the platform rollout across all brands is not just a technology milestone, it’s a business transformation,” Nicks added. “We’re proud of the teams whose collaboration and commitment have made this possible, and we’re energized by the innovation this foundation will continue to unlock.”
With the transition now finished, Ahold Delhaize USA states it is ready to speed up digital growth and provide more personalized, seamless customer experiences across channels.
