SALISBURY, N.C. – Ahold Delhaize USA has expanded its partnership with Fiserv, Inc., a leading global provider of payments and financial services technology, to make Pay by Bank available on its proprietary omnichannel platform, giving customers a secure, streamlined digital payment option for online grocery orders directly from their bank accounts. The solution is currently available across the e-commerce websites and mobile apps of three Ahold Delhaize USA grocery brands – The GIANT Company, Giant Food and Stop & Shop.
Through Pay by Bank, customers can enroll using a secure authentication experience that links their bank account for future purchases, eliminating the need to manually enter or store credit card details. This approach provides an alternative to traditional card payments, while helping enhance payment reliability and security. Since launching in late 2025, tens of thousands of customers have enrolled.
By integrating Pay by Bank, each participating Ahold Delhaize USA grocery brand can continue to modernize its payments infrastructure, streamlining the payment process and delivering greater cost efficiencies across digital transactions.
“Expanding digital payment choice is an example of how we continue to enhance our omnichannel platform, which in turn enables Ahold Delhaize USA brands to better serve their customers,” said Keith Nicks, Chief Commercial and Digital Officer, Ahold Delhaize USA. “Pay by Bank provides a simple way for customers to pay directly from their bank accounts, creating a seamless checkout experience and increased choice for the customer in terms of how they prefer to pay.”
“Adding Pay by Bank is more than introducing a new tender type. It reflects our commitment to strengthening the omnichannel platforms behind everyday commerce,” said Lia Cao, Chief Revenue Officer, Enterprise, and Platform Clients at Fiserv. “We are proud to support Ahold Delhaize USA with technology that simplifies payments operations, improves efficiency and helps drive long-term growth across their brands.”
With this addition, Ahold Delhaize USA will continue to build and enhance its omnichannel platform to improve and expand the user experience.
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