Ahold Delhaize USA names Abby Cook SVP of Own Brands

SALISBURY, N.C. — Ahold Delhaize USA has appointed Abby Cook as senior vice president of Own Brands, tasking her with leading the continued growth and performance of the company’s private label portfolio.

In her new role, Cook will oversee efforts to expand and differentiate Ahold Delhaize USA’s owned brands, with a focus on innovation, customer value and strategic alignment across its U.S. banners. The company said its own brands remain central to its broader “Growing Together” strategy, helping to build customer loyalty, enhance value perception and leverage scale across its operations.

“Own brands play a vital role in our strategy, helping to build customer loyalty, deepen value and leverage scale across ADUSA brands,” the company said in announcing the appointment. “This marks an exciting new chapter of transformation as we continue to evolve and deliver high-quality products at a value customers can depend on.”

Cook joined Ahold Delhaize USA in August 2021 as director of commercial strategy and was promoted to vice president of U.S. strategy and portfolio in December 2023. Prior to ADUSA, she held roles at Boston Consulting Group as a project leader and at CashStar as a senior project manager.

In a LinkedIn post, Cook said she is “inspired by the opportunity to help shape the future of our Own Brands portfolio” and emphasized the importance of collaboration and customer focus in driving growth.