BOISE, Idaho – Albertsons Cos. has launched for U Travel, a new travel booking experience that rewards customers with meaningful cashback on both air and non-air travel. Powered by Expedia, for U Travel allows customers to plan their next getaway directly through the Albertsons Cos. banner for the U app or website, turning everyday loyalty into unforgettable journeys.
“At Albertsons Cos., we know saving money and stretching budgets is more important than ever which is why we’re always looking for new ways to bring additional value and ease to our customers,” said Manjari Mehrotra, VP Loyalty for Albertsons Cos. “for U Travel extends our loyalty experience beyond the grocery store and rewards our customers for something they already do – travel. We’re thrilled to partner with Expedia Group to launch an industry-leading program that’s both convenient and rewarding.”
Available now, for U Travel powered by Expedia is a new, easy-to-navigate feature within the Albertsons Cos.’ free for U loyalty program accessible via mobile app and website, providing customers with a seamless travel booking experience that rewards them with member-only deals on flights, hotels, car rentals and vacation packages. Members of the free for U loyalty program that book air and non-air travel through the platform can earn up to 5% cashback to use toward grocery purchases at any Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s. Members of the Albertsons Cos. paid FreshPass loyalty program can earn up to 10% cashback. This generous cashback reward is yet another FreshPass perk where members enjoy benefits such as unlimited free delivery on orders over $30, points don't expire, extra savings on select private label brands, and other premium perks.
“At Expedia Group, our mission is to make travel accessible and rewarding for everyone, and partnering with Albertsons Cos. allows us to reach travelers where they already shop,” said Carolina Cabero Manrique, SVP of Private Label Solutions for Expedia Group. “From our 2025 Traveler Value Index, we found that 82% of consumers are interested in booking travel through a non-travel loyalty program, like for U Travel. We’re excited about this new partnership, which uses our White Label Template solution to power more traveler experiences and loyalty programs.”
In addition to cashback from U Travel bookings, customers who sign up for Albertsons Cos.’ free for U loyalty program will receive $5 off their next purchase of $25 or more of qualifying items, and top members save 35% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.
