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BOISE, Idaho – Albertsons Cos. has announced the launch of its third annual Innovation Launchpad competition, aimed at identifying emerging and innovative brands in the food, beverage, and pet product categories. The competition invites independent brands with net retail sales between $3 million and $10 million to apply for an opportunity to showcase their products at the Natural Products Expo West in Anaheim, Calif., on March 4.
As part of the competition, 50 applicants will be selected to present their brands to a panel of judges. Products should align with current consumer trends, including functional beverages, hydration, sober-curious options, low-sugar or low-carb items, protein solutions, global flavors, healthy meal options, and premium pet products.
The top three winners will receive prizes valued at over $300,000, including cash and industry services. Additionally, the winning brands will be considered for distribution in Albertsons Companies’ network of stores, which includes Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions, Kings Food Markets, Balducci's Food Lovers Market, Market Street, and Haggen.
“The Albertsons Innovation Launchpad is an exciting platform that brings new and emerging brands closer to our customers,” said Omer Gajial, Executive Vice President of Merchandising and Chief Digital Officer at Albertsons Cos. “Since the competition began in 2022, we have received an overwhelming response from entrepreneurs eager to showcase their products. We are thrilled to host this competition again as it not only creates opportunities for emerging brands but also allows us to discover new and innovative products to delight our customers.”
Last year, the competition drew over 700 applicants, with WunderEggs, Evergreen, and Blue Zones Kitchen taking home the top prizes. WunderEggs, a plant-based egg alternative, has since gained traction and is now available in 1,600 Albertsons Companies stores, including Safeway, Albertsons, ACME, Shaw’s, and Vons.
Applications for the 2025 Innovation Launchpad are open through January 19. Visit the company's website for more information or to apply.
