BOSIE, Idaho — Albertsons Cos. is expanding its digital grocery offerings with the launch of Albertsons for U+, a new annual subscription program priced at $39 that provides unlimited same-day grocery delivery and pickup benefits across its supermarket banners, including Albertsons, Safeway, Vons, Pavilions, Jewel-Osco, ACME and Shaw's.
The new membership, announced Thursday, is designed to provide customers with a lower-cost option for online grocery shopping while building on the company's free for U loyalty program. Albertsons said the subscription combines its fastest fulfillment services with additional savings and convenience features for shoppers.
For $39 per year, Albertsons for U+ members receive unlimited free same-day delivery on orders of more than $30, free upgrades to Flash Delivery with groceries arriving in as little as 30 minutes, and free Flash Pickup in as little as 30 minutes. Members also receive loyalty points that do not expire, along with access to personalized deals, digital coupons, monthly free items, birthday offers and other benefits available through the for U loyalty program.
The company said the new offering is aimed at customers looking to save both time and money on grocery shopping, particularly as demand for convenient delivery and pickup options continues to grow.
Albertsons noted that its top loyalty members already save an average of $25 per week through personalized promotions, rewards and other offers. The new subscription package is intended to further enhance those savings while making fast grocery fulfillment more accessible.
By consolidating same-day delivery, flash delivery and pickup options under a lower-priced annual membership, Albertsons is seeking to strengthen customer loyalty and increase engagement with its digital shopping platform.
The subscription is available nationwide through participating Albertsons-owned banners. Shoppers can check local availability through the company's online store locator.
