BOISE, Idaho — Albertsons Companies Inc. is enhancing its loyalty ecosystem through a new partnership with Uber that extends Uber One membership perks to all 48.7 million of its loyalty members — both free and paid. The move positions Albertsons as the first major grocer to integrate Uber One benefits into its rewards programs, expanding the value of membership across shopping, delivery and mobility experiences.
“At Albertsons Cos., our loyalty program offers rich benefits and savings to elevate the customer shopping experience whether in-store, online or on the go,” said Terry Singla, group vice president of customer strategy and engagement. “We are proud to help lead the industry by making Uber One perks available to all loyalty members, not just paid subscribers, because value should be accessible to everyone.”
The expanded collaboration gives members of the free for U program a three-month extended free trial of Uber One, while FreshPass annual subscribers receive six months free. Uber One members enjoy a suite of benefits, including:
- $0 delivery fees on qualifying Uber Eats orders above the minimum subtotal.
- Up to 10% off eligible Uber Eats deliveries and pickups.
- 6% back on eligible Uber rides.
The new perk is available through Albertsons’ loyalty platforms, accessible via mobile app and website.
Hashim Amin, Uber’s head of grocery and retail for North America, said the collaboration strengthens an already close partnership between the companies. “By bringing Uber One benefits to all of Albertsons Cos. loyalty members, we’re offering even more value and convenience across the experiences customers already love,” Amin said.
The Uber One integration represents the latest evolution of Albertsons’ broader loyalty strategy, which seeks to drive engagement beyond grocery transactions. The company has steadily expanded its for U and FreshPass programs to include personalized offers, fuel rewards, digital coupons, and exclusive perks tied to travel and everyday spending.
Recent additions include for U Travel, a booking experience powered by Expedia that provides cashback on air and non-air travel purchases. New for U members also receive $5 off their next purchase of $25 or more of qualifying items, while top-tier members save up to 35% weekly through customized deals and promotions.
Albertsons' paid FreshPass program, launched as a premium option for frequent shoppers, includes unlimited free grocery delivery on orders over $30, points that never expire, and bonus discounts on select private-label products.
Albertsons’ decision to partner with Uber underscores how traditional grocers are investing in loyalty ecosystems that extend beyond the store, reflecting shifting consumer expectations for flexibility and digital convenience. For Uber, the integration represents an opportunity to deepen engagement with grocery shoppers while positioning Uber One as a cross-category membership spanning mobility, delivery and retail.
Singla framed the collaboration as part of Albertsons’ long-term mission to “earn customers for life” by delivering value and convenience across channels. “This is just another meaningful step in our mission,” he said, “to make everyday errands more rewarding for every customer we serve.”
Albertsons operates more than 2,200 stores under banners including Albertsons, Safeway, Vons, Jewel-Osco and Shaw’s. The partnership with Uber One is now live for all loyalty program members nationwide.
