BATAVIA, Ill. — ALDI is taking customer appreciation to a new level with the launch of its first-ever ALDI Quarter Club, an exclusive group honoring the grocery chain’s most dedicated fans. Inspired by the quarter that unlocks every ALDI cart, the club will induct 25 “Super Fans” whose loyalty to the retailer extends well beyond weekly shopping trips.
Once inducted, ALDI Quarter Club members will earn more than just bragging rights. They’ll be treated like ALDI royalty and receive prizes including:
• One year’s worth of free groceries for an individual*
• An exclusive invite to a members-only event in the grocer’s hometown
• A custom varsity-style Quarter Club jacket (among other merch!)
• A chance to be featured on the ALDI social media channels - and more
“Our fans are a key part in fueling ALDI growth - and they’re a huge, special part of the ALDI story. Their passion goes well beyond grocery shopping, it's a way of life,” said Dave Rinaldo, Chief Operating Officer, ALDI U.S.
“We've earned their dedication by providing the best value, award winning products and the most efficient shopping experience, and they have embraced it all. The ALDI Quarter Club is our way of honoring that loyalty and deepening our connection with those who have helped shape ALDI into what it is today.”
Fans can apply now through Aug. 29 at 11:59 PM ET at ALDIQuarterClub.com by submitting up to 200 words and photos describing their boldest act of ALDI fandom. No purchase is necessary to enter.
*According to the 2025 ALDI Price Leadership Report, a family of four spends $6,759 a year on average when buying ALDI private label products, which comes out to roughly $1,700 per individual
