BATAVIA, Ill. – Aldi is handing shoppers the keys to its next coffee creamer launch. Beginning at 10 a.m. ET on Aug. 24, the discount grocer will invite customers to vote on two new flavors for its popular Barissimo Coffee Creamer line through polls on Aldi's Instagram and Facebook channels.
The three-day promotion marks the retailer's first-ever fan vote on Instagram and gives customers a direct role in deciding which flavors will arrive in stores next year.
Voting will remain open until 10 a.m. ET on Aug. 27, when Aldi will announce the two winning flavors.
The eight flavor contenders are Blackberry Cobbler, Caramelized Banana, Chocolate Cherry, Cookies & Cream, Honey Vanilla, Lavender Honey, Pistachio, and Toasted Coconut Lime.
The fan-driven campaign comes as demand for coffee creamer continues to grow among Aldi shoppers. According to the retailer, sales of its clean-label creamers have increased 35% year over year, signaling strong consumer interest in new flavor options.
By turning to social media for the decision, Aldi is leaning into shopper feedback while expanding a category that already resonates with customers. The retailer said the initiative reflects its commitment to listening to consumers and delivering more of the products they enjoy most.
The two winning Barissimo Coffee Creamer flavors are expected to make their debut on Aldi shelves in 2027.
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