BATAVIA, Ill. – Inspired by its unmatched fandom, this holiday season, ALDI is sharing a taste of its unmatched assortment (and prices) at its first-ever 'A Very ALDI Holiday Pop-Up.' The brand is stepping into the seasonal spotlight, transforming a New York City hot spot into a tinsel-drenched ALDI wonderland opening Wednesday, Dec. 3. The free event is a festive thank you to all the shoppers who make the season bright and will feature appetizers, seasonal favorites, desserts and drinks.
"Our fans have shown us so much excitement and love this year, and this pop-up felt like the perfect way to celebrate the season with them," said Dave Rinaldo, Chief Operating Officer, ALDI U.S. "This holiday event is just a taste of what's found in our aisles every day of the year: a range of quality food at unbeatable prices, and of course, some unexpected fun."
What to Expect at 'A Very ALDI Holiday Pop-Up'
- A Maximalist Holiday Moment: Over-the-top décor in signature ALDI blue, orange, red and yellow, plus featured holiday ALDI Finds for décor inspiration.
- Tastes from some of the 400+ ALDI Holiday Products:
- Beverage Bar: Pouring from a lineup of 30+ seasonal wines and beers.
- Charcuterie Ornaments: Premium meats and specialty cheeses (most under $6), served in ornaments.
- Passed Hors D'oeuvres: Mini holiday classics made with ALDI savory meats and seafood favorites.
- Hot Cocoa + Dessert: Classic cocoa reimagined, with craveable toppings and sweet seasonal treats.
- Photo Ops + Freebies: Snap take-home photos and snag a holiday ALDI Finds 3-wick candle to keep the glow going.
'A Very ALDI Holiday Pop-Up' Event Details
- 'A Very ALDI Holiday Pop-Up' will take place on Wednesday, Dec. 3, 2025, at 54 E. 13th Street in New York City, with two evening time slots available at 5:00 PM ET and 7:15 PM ET.
- The event is free with a ticket, and ALDI fans 21+ can reserve theirs starting Nov. 18 on Eventbrite, with a second ticket drop on Dec. 1 at ALDIHolidayPopUp.eventbrite.com.
- Tickets are first come, first served
Private Sneak Peak for the Boys & Girls Club
ALDI is also spreading a little extra holiday cheer to staff and students from the local Boys & Girls Club of America by inviting them to a private sneak peek of the space filled with snacks, holiday cheer and a special opportunity to leave with holiday gifts for them and their families. The celebration builds on the grocer's longstanding partnership with Boys & Girls Clubs of America, helping further its mission to enable young people to reach their full potential through programming focused on youth development, children's health and more.
