For Amanda Coussoule, leadership is less about titles than a mindset — one forged at United States Military Academy and refined over two decades in consumer packaged goods. Today, as U.S. chief customer officer at Kenvue, she is applying those lessons to help shape what she calls “the future of wellness,” grounded in purpose, partnership and speed.
“I always say every American should visit West Point,” Coussoule says. “From the very first day you are taught to choose the harder right over the easier wrong.”
That ethos has guided a career that includes leadership roles at Kraft Heinz and Kimberly-Clark. At Kimberly-Clark, she led the Walmart and Sam’s Club business, where the team earned Sam’s Club’s Supplier of the Year award. At Kraft Heinz, she joined just months before the company’s transformational merger, gaining what she calls a “front-row seat to change management on a global scale.”
Now at Kenvue, Coussoule leads commercial strategy across all U.S. customer-facing channels, focusing on collaboration with retail partners and insight-driven innovation.
“My mission is to serve our consumers through best-in-class ideas and partnership with our customers,” she says. “That’s my North Star.”
That philosophy is evident in initiatives ranging from a supply chain collaboration with Publix that significantly improved service levels to tailored category insights that deepened Kenvue’s partnership with Meijer.
For Coussoule, success ultimately comes down to fundamentals. “If you get promotion right, pricing right and assortment right — you get the business,” she says.
Recently named to the National Association of Chain Drug Stores Retail Advisory Board, she sees an opportunity to help shape the industry’s future.
Submit Your Press Release
Have news to share? Send us your press releases and announcements.
Send Press Release
