SEATTLE — Prime Big Deal Days 2025 is returning October 7 and October 8 as an exclusive event for Prime members, Amazon announced today.
The event begins at one minute after midnight, PT, on the 7th, and runs for 48 hours. Prime members can save with deals and discounts on merchandise across categories including apparel, toys, home goods and beauty, the company said.
Deals will be available on brand merchandise from the likes of LEGO, LG, and Lancôme.
“From can't-miss deals on the season's most-wanted gifts to groceries and household essentials, Amazon serves as the ultimate holiday headquarters where members can complete all their seasonal preparations in one convenient stop,” the company said in announcing the event as a kick-off to the 2025 holiday season.
Beginning today, customers can explore “Amazon Holiday Shop,” an online resource with ideas on holiday gifts and seasonal gatherings.
Within the holiday shop, members can explore Amazon’s Top 100 lists, including "Top 100 Gifts for Her," "Top 100 Gifts for Him," "Top 100 Gifts for Teens," and "Top 100 Gifts for Kids."
And Amazon is bringing back its “Toys We Love” showcase of some of this year’s most-anticipated toys and games.
Prime memberships cost $14.99 per month or $139 per year, and eligible shoppers can begin a free 30-day trial at amazon.com/prime.
