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SEATTLE – Amazon announced that Prime Big Deal Days was its biggest October shopping event ever. More Prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two-day event than any previous October shopping event. Globally, Prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts.
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists. We’re excited to deliver for customers this holiday, and we’re grateful to our teams around the world working hard to offer compelling selection, value, and convenience throughout the season."
Prime members also took advantage of innovative shopping features during Prime Big Deal Days to help them find gifts and items suited to their needs and interests. Rufus, a generative AI-powered conversational shopping assistant, helped millions of customers in the U.S. answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount. Customers also used Inspire, the in-app mobile experience to help them discover ideas and products in a personalized feed, and Amazon Lens, the visual shopping tool that identifies objects and finds similar items on Amazon, making it easier for customers to quickly navigate Amazon’s wide selection. To help reduce the time spent researching new product categories, AI Shopping Guides can take the guess work out of gift shopping, offering tailored content to help customers learn about different product types, understand key features and terminology, and identify top brands and customer favorites.
