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DETROIT — Avanti Press Inc. is refreshing its lineup for the fourth quarter with 22 new greeting cards.
Avanti Press Inc. is refreshing its lineup for the fourth quarter with 22 new greeting cards.
"Our creative team is on a roll with so many fun expansions to the Avanti card line," says Avanti executive pice president Chip Owen. "We are on press every month with new card designs to give retailers consistently fresh content to share with their shoppers."
The line refreshment includes new anniversary, birthday, congratulations, friendship, get well, encouragement and thank you cards, in addition to the company’s signature "Almost Funny" cards for any occasion.
Owen says Avanti is known for the distinctive look of the characters that appear on its humorous cards, and adds that its investment in original concept imagery means that the company has a massive library of content available for licensing.
"Exciting new interpretations of Avanti character humor are coming to various general merchandise categories in the fourth quarter," says Owen. "Our licensing program is expanding rapidly, with calendars, magnets, no-sew fleece throws and apparel in stores during Q4. Retailers might even experience a lift in their Avanti greeting card assortment via heightened product awareness from other departments in the store."
