NEW YORK — Johnson & Johnson‘s Band-Aid brand will be introducing a new range of bandages “that embrace the beauty of diverse skin.”
In an Instagram post, the brand said that it will be launching the products in light, medium and deep shades of brown and black skin tones. “We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community,” Band-Aid wrote. “We are dedicated to inclusivity and providing the best healing solutions, better representing you.”
The bandage brand will also be making a $100,000 donation to the Black Lives Matter movement on top of the $10 million donation from Johnson & Johnson.
“We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better,” the brand added.
