Beth Potere

Beth Potere has played a pivotal role in the growth and expansion of Piping Rock Health Products since its founding 2015. As senior vice president of sales and market strategies, she is the supplier’s key point of contact with the retailers that sell its lineup of vitamins, nutritional supplements and related products. 

“What I find most rewarding about my role is building something meaningful alongside an extraordinary team,” she said. “Having spent more than 30 years in the vitamin and wellness industry — over 20 of those with the Rudolph family — I was incredibly excited when they asked me to help build Piping Rock from its inception. Being part of creating and growing a company from the ground up has been one of the greatest honors of my career.”

Piping Rock gives Potere and her team new options that they can present to Piping Rock’s retail partners. In addition to ongoing in-house product innovation, the company in recent years has acquired established supplement brands from Clorox Co. and Church & Dwight. 

“We operate with passion and knowledge at the core of everything we do,” noted Potere. “We are truly an entrepreneurial team — a family that rolls up our sleeves every day to exceed our clients’ expectations. As we continue to grow, we are intentional about bringing in new talent, passing on our institutional knowledge and nurturing fresh ideas.”