NEW YORK – BonBon Swedish Candy Co., the Swedish-founded, New York-based brand credited with helping fuel America's fascination with Swedish candy, is bringing its signature sweetness to Rockefeller Center. The company today announced the launch of its new Fish Counter at the iconic FAO Schwarz flagship store at 30 Rockefeller Plaza, creating an immersive retail experience that showcases the colorful, whimsical world of Scandinavian confectionery.
Inspired by traditional fishmongers' counters, where delicacies are proudly displayed and sold by the pound, BonBon's newest concept transforms the familiar candy counter into a theatrical experience. Working actors double as candy connoisseurs, taking orders, scooping imported sweets and packaging purchases in specially designed containers, exclusive bundles, plus seasonal holiday advent calendars and gift towers. For visitors who prefer to browse at their own pace, the space also features grab-and-go retail displays stocked with BonBon favorites, allowing shoppers to enjoy a quick candy fix.
Since opening its first store in 2018, BonBon introduced American consumers to the Swedish ritual of lördagsgodis, or "Saturday candy," where selecting, mixing and enjoying sweets is an occasion in itself. At FAO Schwarz, that tradition takes on an entirely new dimension, combining the authenticity of Swedish confectionery with the spectacle and imagination that FAO Schwarz is known for providing to millions of shoppers.
"At BonBon, we have a saying: Growing up is a trap. And if there's one place in the world where that philosophy rings true, it's FAO Schwarz," said Leonard Schaltz, CEO and Co-Founder of BonBon Swedish Candy Co. "We wanted to create something that brings out the kid in everyone."
"At FAO Schwarz, we are more than just a toy and candy store, we are a destination where retail becomes theater and wonder awaits around every corner," said David Niggli, Chief Merchandising Officer at FAO Schwarz. "Bringing BonBon's theatrical Fish Counter to our FAO Schwarz flagship at 30 Rock combines the playful craft of Swedish candy with the immersive, joyful experiences our guests cherish most, creating a sweet and magical tradition for families and candy lovers alike."
Arriving just in time for the holiday season, BonBon's Fish Counter offers a new destination for families, tourists and candy enthusiasts visiting New York City.
