CINCINNATI — The 2026 NFL season is underway, and Bounty is once again taking its rightful place at the center of gameday as the Official Wingman of NFL Gameday. Building on five years of its Bounty Is Your Wingman campaign with NFL legend Rob Gronkowski, aka Gronk, Bounty helps fans manage every spill, cleanup, and messy finger so that they can stay focused on the game. The program expands with new standalone content featuring Gronk, Coco Jones, NFL players and football families from across the league. The content offers a behind-the-scenes look at how fans celebrate gameday at home, from favorite snacks and family traditions to the rituals that make every gathering unique and, inevitably, messy.
From Snacks to Spills, Every Gameday Needs a Wingman
On gameday, the living room becomes the home field. Every weekend during the NFL season, millions of fans gather at home to watch football, prepare gameday snacks and cheer on their favorite teams, making it a weekly, nationwide house party. That's where snack prep gets messy, saucy fingers are inevitable, and post-game cleanup? Say no more. A game-long mess calls for a game-long Wingman, and Bounty is up for the job. As the MVP of clean, Bounty is twice as absorbent as ordinary paper towels* and holds up better to your tough messes.**
“Gameday is bigger than what happens on the field,” said Janette Yauch, VP of Bounty. “It’s the food you make, the traditions you share and the people that you bring together at home each week. Bounty is proud to be the Official Wingman of NFL Gameday so we can help fans tackle gameday messes with ease, so they can focus on the moments that matter.”
The Starting Lineup
Leading the charge is NFL legend, Rob Gronkowski. Five years into his partnership with Bounty, he's giving fans a first-time look inside his playbook for football at home.
"My gameday starts before kickoff. I'll get a workout in, hit the sauna or take a long walk with my dog, Ralphie," said Gronk. "And when it's time to eat, I grab my Wingman, Bounty, because things are bound to get messy."
Gronk's gameday spread is anything but small: 80 to 90 wings with plenty of blue cheese – because ranch is a penalty for the Buffalo native – plus chips and maybe some pizza. He starts eating while he’s still prepping. One childhood tradition that has stayed with him: a PB&J with chocolate milk, just like his mom used to make before his games.
Next in the lineup is GRAMMY® award-winning singer, songwriter and actress Coco Jones, a lifelong football fan who grew up around the game thanks to her father, former NFL player Mike Jones. She also sang the national anthem at an NFL game as a child and has since performed at the 2024 NFL season opener and Super Bowl LX.
Coco brings her own style to football at home, hosting her girls for a gameday spread.
“Gameday me is being the hostess with the mostest,” said Coco Jones. “I love having my girls over, getting cute, eating good food and laughing all day. And with hot wings, chips, dip and everything else, things get a little chaotic. That’s why Bounty is always right there on the counter when I need it.”
Rounding out the starting lineup are several NFL players and football families from across the league, each bringing their own traditions, favorite foods and unexpected rituals.
How You Can Get in on the Action
Bounty will bring fans inside these stories through exclusive content and behind-the-scenes footage across its owned social channels. And there's more coming for fans looking to gear up for gameday. Bounty will unveil special savings later this season, giving fans another reason to keep their Wingman close.
Fans can follow @BountyPaperTowels on Instagram and @Bounty on TikTok for fresh content, special savings and more throughout the season.
