HOUSTON — BrakeTime Corner Market has entered into a franchise agreement with Burger King, marking a key step in the convenience retailer’s plan to expand its foodservice and quick-service restaurant (QSR) presence.
The agreement, first reported by C-Store Dive, covers both BrakeTime-adjacent and standalone Burger King locations, though the company has not provided an initial count of restaurants. The rollout will start in Illinois and Texas, two of BrakeTime’s largest markets, where the company sees good growth opportunities, according to Rene Da Costa, BrakeTime’s vice president of food, dispensed beverages, and QSR.
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The partnership supports BrakeTime’s broader effort to expand its foodservice operations across its approximately 300-store network. CEO Usman Bashir has made QSR expansion a key priority for 2026, alongside the development of universal kitchens in new locations.
Da Costa stated that the Burger King rollout will be handled in a disciplined way, allowing the company to focus on acquiring and developing locations it can manage effectively. He is dedicating the next eight weeks to completing necessary franchisee certifications and training at Burger King’s headquarters in Miami.
“We’re excited to be building a long-term relationship with Burger King and see this as the foundation for sustainable growth,” Da Costa said.
According to Burger King’s franchise requirements, new franchisees must have at least $500,000 in liquid assets and a net worth of at least $1 million. The agreement includes a $50,000 upfront franchise fee for a 20-year term, a 4.5% royalty on sales per restaurant, and a 4% contribution to the Burger King Advertising Fund.
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