CHESAPEAKE, Va. — Dollar Tree, Inc. has announced that Brent Beebe, senior vice president of merchandising and marketing, will be promoted to chief merchandising officer next April. Beebe will succeed longtime CMO Rick McNeely, who plans to retire in spring 2026 after nearly two decades with the company.
The company said Beebe will immediately join the executive leadership team and spend the next eight months working alongside McNeely to ensure a smooth transition.
“With more than 20 years of merchandising leadership, Brent has already made a significant impact at Dollar Tree,” said Mike Creedon, chief executive officer. “He has led key initiatives that delivered strong results, strengthened collaboration across teams, and enhanced our customer value proposition. As incoming chief merchandising officer, he will continue to drive our merchandising strategy forward.”
Creedon also praised McNeely’s leadership and legacy, noting his role in expanding Dollar Tree’s assortment and pioneering the “treasure hunt” shopping experience that has become a hallmark of the retailer. “We are deeply grateful to Rick for his many contributions, including positioning our business for sustained growth,” Creedon said.
Beebe joined Dollar Tree in 2020 after serving as executive vice president at Seattle-based Bartell Drugs. Earlier in his career, he held senior merchandising roles at Jo-Ann Stores and Fred Meyer, a Kroger banner. He earned a Bachelor of Science degree from Oregon State University and previously served on the board of the Global Market Development Center and its Education Leadership Council.
“I am honored to be named Dollar Tree’s incoming Chief Merchandising Officer and grateful for the leadership team’s trust in me,” Beebe said. “Working alongside Rick during this transition is a privilege, and I look forward to building on the strong foundation he established. Together with our talented merchandising organization, we will continue to strengthen our assortment for customers and deliver results for the business.”
McNeely, who joined Dollar Tree in 2008, has overseen major expansions in supplier partnerships and merchandising strategy during his tenure. Reflecting on his upcoming retirement, he said, “It has been an honor to serve as Chief Merchandising Officer at Dollar Tree and conclude my career in such a meaningful role. I am proud of what we have accomplished together and having coached Brent over the past five years, I’m confident that he will lead the business to even greater heights.”
The leadership change comes as Dollar Tree continues to execute on its multi-price growth strategy, invest in its merchandising capabilities, and sharpen its value proposition to appeal to both core customers and new households.
