ROCHESTER, N.Y. — Wegmans is teaming up with the Buffalo Bills to rally fans for the upcoming Rivalries game on October 5 at Highmark Stadium. As the game’s official sponsor, the grocer is rolling out exclusive, limited-edition items designed to fuel a “white-out” in the stands.
First to hit shelves is the co-branded Buffalo Bills x Wegmans Brand Bring the Storm ice cream. The blue, cake-flavored treat is mixed with vanilla cake pieces and white sprinkles and will be available in select stores while supplies last.
Also launching are limited-edition Buffalo Bills Rivalries white long-sleeve T-shirts, created exclusively for Wegmans. Bills Mafia is encouraged to wear the shirts to the October 5 game and help white-out the stadium. Supplies are limited.
Dates to remember:
- Friday, September 26-Sunday, September 28: Limited-edition “Bring the Storm” Buffalo Bills ice cream hits store shelves.
- Saturday, September 27: Limited supply of white Rivalries shirts on sale in Buffalo.
- Monday, September 29: Limited supply of white Rivalries shirts on sale in Rochester, Syracuse, the Southern Tier, New York, and Erie, Pennsylvania.
- Friday and Saturday, October 4-5: Visit your local Wegmans to try the “Bring the Storm” ice cream for yourself.
The special-edition products will be offered at Wegmans stores in Buffalo, Rochester, Syracuse, the Southern Tier of New York, and Erie, Pa.
Adding to the excitement, the Bills are hosting a Rivalries Prize Pack Sweepstakes, featuring exclusive Bills Rivalries gear and a Wegmans gift card. Fans can enter by scanning a QR code in stores or visiting BuffaloBills.com. One winner will be selected each month for three months, while supplies last.
