C&S lowers prices on thousands of grocery items

Reductions of 6% to 15% target fresh foods and everyday essentials at more than 200 company-operated supermarkets.

, and MMR

July 28, 2026 . 10:08 AM

3 min read

KEENE, N.H. — C&S Wholesale Grocers has reduced prices on thousands of grocery items across its company-operated supermarket banners in the Midwest, cutting prices by 6% to 15% on products ranging from fresh meat and produce to pantry staples and household essentials.

The price reductions, which began rolling out in May, apply to Family Fare, VG’s Grocery, Martin’s Super Markets and Piggly Wiggly locations across Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin. The lower prices are highlighted with special in-store signage to help shoppers identify discounted items.

Family Fare: shopfamilyfare.com
VG’s Grocery: shopvgs.com
Martin’s: martinsgroceriestogo.com
Piggly Wiggly: shopthepig.com

“At a time when families are looking for greater value when they shop, we’re lowering prices on thousands of grocery products across our company-operated grocery stores, many of which serve rural communities. This investment reflects our commitment to helping shoppers stretch their budgets without compromising on quality, freshness and selection. By making everyday essentials more affordable, we are delivering real savings and continuing our commitment to being the hometown grocer of choice,” said Eric Winn, chief executive officer of C&S.

Discounted products include fresh meats such as boneless chicken breasts, rib-eye steaks, ground beef, Nathan’s all-beef franks and Kingsford charcoal; produce including Honeycrisp apples, bananas and bell peppers; and everyday grocery and household items such as ketchup, mustard, pickles, Glad trash bags, Dawn dish detergent and Ziploc storage bags.

Customers can combine the lower shelf prices with retailer loyalty programs and digital coupons available through each banner’s rewards platform.

C&S Wholesale Grocers, founded in 1918, operates more than 200 corporate-run grocery stores and supplies retailers, military commissaries, and independent grocers through a network of 60 distribution centers across the United States.