FORT WORTH, Texas — Convenience stores across the U.S. will unite on Thursday, July 24, for the seventh annual 24/7 Day, honoring first responders and raising funds for disaster relief. Yesway, one of the nation’s fastest-growing convenience store operators with its Yesway and Allsup’s brands, is among the retailers participating in the initiative to recognize the dedication of EMTs, firefighters, nurses, doctors, 911 professionals, and American Red Cross volunteers who serve communities around the clock.
As part of the event, Yesway and Allsup’s stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska will offer:
- A free 30.4 oz Core Hydration water to first responders on July 24*
- A free fountain drink of any size from July 21 to July 24
First responders can receive these complimentary items by presenting valid identification or arriving in uniform.
“At Yesway, community support is central to our mission,” said Tom Trkla, Chairman, President, and Chief Executive Officer of Yesway. “We are honored to stand alongside the NACS Foundation and our industry peers in celebrating 24/7 Day. First responders are the lifeblood of the communities we serve, and this annual tradition is one meaningful way we can express our gratitude for their courage, commitment, and tireless efforts.”
The 2025 theme, “We See You. We Thank You.,” highlights the critical, often unseen work of first responders, who step in during disasters and emergencies. In the U.S., 93% of Americans live within 10 minutes of a convenience store, making these locations critical community hubs that collectively conduct 160 million transactions daily and donate more than $1 billion annually to charitable causes.
The American Red Cross, a key partner in 24/7 Day, responds to an emergency every eight minutes, with 95% of its disaster relief workforce comprising volunteers. The event aims to raise both awareness and funds to support these efforts.
“We hope you will join us in supporting the heroes who are always here for us, helping others and giving so much of themselves in times of incredible need,” said Nathan Measom, Director of Cause Marketing for the American Red Cross. “Our continued partnership with the NACS Foundation is one of the most critical ways we highlight the work done each year in communities across the United States, which is not often seen by the public. It's our honor to shine a light on these heroes and thank them for their incredible effort.”
“The 24/7 Day celebration was born from the realization of the deep connection between first responders and the convenience store community,” said Stephanie Sikorski, Executive Director of the NACS Foundation. “We've heard too often that 'nothing good happens after zero-dark-thirty,' but our research shows that these small hours are when first responders and convenience stores unite across a range of efforts, from setting up for a disaster relief effort or simply getting a cup of coffee or healthy snack during a shift to keep energy high. We are proud to support these efforts, which keep our communities strong.”
*Offer valid only on Thursday, July 24, 2025.
Consumers can find a Yesway or Allsup’s location at Yesway.com/locations or Allsups.com/allsups-locations and are encouraged to share stories of first responders using #247Day on social media.
