ROCHESTER, Minn. — Canomiks has launched WhatToTrust™, a free, science-driven platform designed to help consumers cut through the noise in the crowded and often confusing dietary supplement market. With more Americans turning to wellness products than ever before, WhatToTrust™ delivers transparency by offering unbiased, evidence-based evaluations of hundreds of supplements.
Utilizing a proprietary scoring system, WhatToTrust™ assigns each product a score from 1 to 10, based on a detailed review of the scientific evidence provided by the brand and cross-referenced with databases like PubMed and ClinicalTrials.gov. It evaluates ingredients at both the formulation and individual component levels, ensuring that consumers can trust the quality and efficacy of their purchases.
The database includes botanicals, vitamins, probiotics, protein powders, and supplements addressing specific concerns such as menopause, immune health, stress, and sports performance. The platform's key features include a product comparison tool, clear score breakdowns, and complete transparency regarding any independent testing conducted by Canomiks. Importantly, no companies pay for listings or reviews, ensuring objectivity.
“Consumers deserve access to unbiased, evidence-based information when choosing wellness products,” said Dr. Leena Pradhan-Nabzdyk, Founder of Canomiks. “While the supplement industry is regulated, it's not to the same standard as drugs and devices. Regulatory compliance alone doesn't guarantee efficacy studies, which are rooted in science. Our WhatToTrust™ scoring system goes beyond regulatory requirements to incorporate preclinical and clinical research evidence, ensuring products are backed by solid science.”
“Product ratings based upon clinical evidence counters the misinformation consumers sometimes hear that nutraceuticals are unregulated, untested, and unsafe,” said Elan Sudberg, CEO of Alkemist Labs, a top botanical testing lab.
Learn more at www.WhatToTrust.com.
