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NEW YORK — Carol’s Daughter, part of the L’Oréal Multi-Cultural Beauty Division, is celebrating its 25th anniversary with the launch of the #NoApologies #BornandMade campaign, a movement that encourages every woman to celebrate her individuality unapologetically.
The brand said it has returned to Brooklyn to tell this story by filming a series of videos throughout the borough intended to inspire viewers to be who they authentically are. The campaign features Lisa Price, the brand’s founder, as well as 10 local social media influencers and a spoken word artist.
“To celebrate 25 years, there was only one place to be, Brooklyn,” said Price. “I wanted to incorporate the magic, love and community of Brooklyn — the place my family and I call home — and where Carol’s Daughter was born. The goal was not only to celebrate the brand reaching such a significant milestone, but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies. I am Lisa. I am unapologetically me. I was born and made to be Carol’s Daughter.”
Carol’s Daughter partnered with Brooklyn-based creatives, including advertising agency Laundry Service, spoken word artist Mahogany L. Browne, who worked with the brand to create original spoken word poems for the campaign, and a team of natural hair and beauty influencers.
The campaign’s influencers include:
• Cynthia Andrew, @simplycyn. Made to be Strong.
Andrew is a Cameroonian attorney and the voice behind the blog SimplyCyn. Her blog provides daily inspiration on juggling a busy career, beauty and fashion.
• Kokie Childers, @kokeadile. Made to be Original.
Childers is a full-time student at St. John’s University, majoring in biology. Last summer a photographer discovered her, and her modeling career has since taken off.
• Latonya Staubs, @latonyayvette. Made to Shine.
Staubs is a master of juggling her career as a writer and stylist, while also being a mother of two.
The #NoApologies campaign also highlights some of the brand’s product lines: the Hair Milk Collection, the Black Vanilla Collection and the Almond Milk Collection. These lines offer solutions for different hair types, from dry and brittle to frizzy and fragile, with a range of products developed especially for styling and caring for all hair care needs.
The products are available at Walmart, Target Corp., Walgreens, Rite Aid Corp., CVS Pharmacy, Ulta Beauty Inc. and Sally Beauty Supply stores nationwide, as well as CarolsDaughter.com and Amazon.com.
