FLORHAM PARK, N.J. –Hisamitsu America, the maker of Salonpas—the world’s No. 1 brand of over-the-counter (OTC) topical analgesic patches1—is celebrating Salonpas Day this May with a mix of in-person and online sampling events, offering thousands of Americans free access to pain relief.
Sampling efforts will be rolled out both digitally and on the ground in the New York Metro area, beginning with Hisamitsu America’s presence at the Japan Parade & Street Fair on May 10 in Manhattan. The vibrant street fair, taking place from 11:00 AM to 5:00 PM on 72nd Street between Central Park West and Columbus Avenue, will feature Japanese food, cultural exhibits, and activities such as origami and calligraphy. Visitors can stop by the Salonpas booth to receive free samples of the Salonpas Lidocaine FLEX Patch—while supplies last.
At 1:00 PM, the Japan Parade kicks off from 81st Street on Central Park West, featuring special guests from Japan, including Chef Masaharu Morimoto, star of Iron Chef and Grand Marshal of this year’s parade. Hisamitsu America will also take part in the celebration with a branded float.
Salonpas Day itself, May 18, will be marked with product giveaways at select ShopRite locations in New Jersey. Between 10:00 AM and 1:00 PM, customers can receive free Salonpas Lidocaine FLEX Patch samples at:
- 2 Route 37, West Toms River, NJ 0853
- 860 Fischer Blvd., Toms River, NJ 08753
- 1001 Rt. 70 West, Lakehurst, NJ 08733
To complement the in-store sampling, Salonpas products will be on promotion in ShopRite's weekly circular, both in print and online.
Susan Francia, retired two-time Gold Medalist and 5-time World Champion in rowing and Salonpas Brand Ambassador, will be present from 10:00 AM to 12:00 PM to engage with attendees at Live Run Give LLC’s Cranford Pizza Run 5K, whose mission is to create fun, food-themed events while giving back to breast cancer charities. The Cranford Pizza 5K starts at 10 AM at Nomahegan Park,1033 Springfield Avenue, Cranford, NJ 07016.
The Salonpas Lidocaine FLEX Patch, from America's #1 selling OTC Lidocaine Brand2 and #1 OTC Lidocaine Patch Brand3, delivers the maximum OTC strength 4% Lidocaine available without a prescription. This unscented, highly adhesive patch features a thin, flexible design that contours comfortably to the body for targeted pain relief.
For those unable to attend in person, online sampling is available via www.TrySalonpas.com and www.PruebaSalonpas.com, where 60,000 free 1-count samples of the Salonpas Lidocaine FLEX Patch will be distributed throughout May.
“Japan Parade and Street Fair, and Salonpas Day are two wonderful opportunities for us to connect face to face with consumers and provide safe and effective pain relief solutions while living out our company's commitment to “TE-A-TE” culture,” said Jim Lepis, President & CEO, Hisamitsu America, the marketers of Salonpas, the world's number one OTC pain patch brand4 and #1 Doctor & Pharmacist Recommended Brand of OTC Pain Relief Patches in the US. 5 In the United States, Salonpas is #1 selling brand of OTC topical pain relievers in any form6.
For more information, visit: https://us.hisamitsu/.
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1Salonpas® Named the World’s No. 1 OTC Topical Analgesic Patch Brand – Euromonitor International Limited (global topical analgesics/anaesthetic market, 2024 data.)
2Latest 52 Weeks Ending 3.23.25, Circana Total MULO+ Dollar Sales, External Analgesics, excluding Private Label
3Latest 52 Weeks Ending 3.23.25, Circana Total MULO+ External Analgesics, excluding Private Label
5Topical Analgesic Patch data, IQVIA ProVoice Survey 2024
6Latest 52 Weeks Ending 3.23.25, Circana Total MULO+ Dollar Sales, External Analgesics, excluding Private Label
