CHICAGO – See It. Taste It. Crunch It. Cheez-It is rolling out its biggest innovation in three years, something unlike anything fans have ever crunched before. Enter Cheez-It Crunch, a bold new snack lineup that combines 100% real cheese with a more satisfying crunch and a 3D shape designed to deliver edge-to-edge bold flavor in every bite.
Cheez-It recognizes the shift toward sensory snacking experiences – a trend confirmed by a 55% increase in crunchy snack social videos over the past year1. Cheez-It Crunch answers that demand with three new irresistible, multisensorial flavors that satisfy cravings anytime, anywhere.
“We’ve taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers.”
Cheez-It Crunch comes in three deliciously daring flavors, each made with 100% real cheese:
- Cheez-It Crunch Kick’n—a Nacho Cheese: Imagine the taste of tangy nacho cheese, now in one crunchy, cheesy bite. Classic cheddar cheese is layered with a kick of nacho spice, for a satisfyingly spicy and savory flavor.
- Cheez-It Crunch Zesty Jalapeno Cheddar: Combines the iconic Cheez-It cheddar taste with a bold kick of spicy jalapeno. The initial cheesy flavor is followed by a zesty heat that builds with each bite.
- Cheez-It Crunch Sharp White Cheddar: Hitting shelves nationwide in Jan. 2026 – experience sharp white cheddar cheese with a satisfying crunch—a complex cheddar taste with buttery notes in every irresistible bite.
Fans can get an early taste starting in October when Cheez-It Crunch Kick’n Nacho Cheese and Cheez-It Crunch Zesty Jalapeno Cheddar hit 7-Eleven stores in single-serve, 2.25oz bags for an MSRP of $2.79. In January 2026, these two flavors, plus the Cheez-It Crunch Sharp White Cheddar flavor, will roll out at retailers nationwide in full-size, 6.5-oz bags sold for an MSRP of $4.49.
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