EAST HANOVER, N.J. – The CHIPS AHOY! brand is taking snack time to the next level for cookie lovers across the country with its latest, top-secret product offering: the limited-edition CHIPS AHOY! Mystery Cookie. Designed to be decoded and ultimately devoured, the CHIPS AHOY! Mystery Cookie challenges everything fans think they know about the cookie and tasks them with solving the case.
The packaging was overhauled to feature an unidentifiable cookie wrapped in spooky caution tape, cueing a top-secret flavor. The cookie broke through from another flavor dimension after a glitch occurred and only fans can decode it. The brand's cookie mascot, Chip, will serve as the ultimate sidekick to help fans crack the case and fix the glitch for good.
"For Gen Z, snacking and gaming aren't just pastimes, but how they connect, recharge and build community," said Mili Laddha, Senior Director Marketing, Mondelēz International. "With the CHIPS AHOY! Mystery Cookie, we're leveling up the snacking experience to match their energy. We've turned a simple treat into an interactive side quest, blending IRL flavor with the digital culture they live and breathe."
CHIPS AHOY! Mystery Cookies Drop First on TikTok Shop
The CHIPS AHOY! Mystery Cookies will drop today, July 30, on SnackWorks' TikTok Shop storefront in limited quantities while supplies last, marking a first for the brand. For shoppers looking to secure their pack in person, the limited-edition cookies will begin rolling out to retailers nationwide starting on August 10.
Help Solve the Flavor Mystery for a Chance to Win $25,000
Starting today, the brand is officially putting its highly engaged fans on the case, giving sweet-toothed sleuths across the nation the opportunity to collaborate and crack the code for a chance to win a $25,000 grand prize.
Think you've solved the mystery? Simply scan the QR code printed on the pack or head directly to CHIPSAHOYMystery.com to submit your official flavor guess. In addition to the grand prize, active participants will have the opportunity to win other sweet prizes.
Time is of the essence for our snack sleuths, however, as the mystery won't last forever—keep your eyes on the CHIPS AHOY! brand social media channels for the highly anticipated flavor reveal, which is set to drop on Halloween, making it the ultimate playful trick-or-treat surprise.
More information on the sweepstakes, how to enter, prizes and Official Rules can be found at CHIPSAHOYMystery.com.
For more information on the CHIPS AHOY! Mystery Cookie, visit Mondelēz International at MondelēzInternational.com or follow CHIPS AHOY! on Instagram @CHIPSAHOY, TikTok @TheOfficialChipsAhoy or on Facebook @ChipsAhoy.
