ATLANTA — Cinnabon is giving holiday gifting a new twist with limited edition wrapping paper that smells like its signature cinnamon rolls.
Available now at Swag.Cinnabon.com while supplies last, the scented wrapping paper comes in a two-roll bundle priced at $8.99 plus tax and fees. The teal and pink designs feature Cinnabon holiday icons and are infused with the brand’s classic cinnamon roll aroma. The first 100 customers receive free shipping.*
Urvi Patel, Chief Brand Officer at Cinnabon, said the idea was inspired by the nostalgic draw of the brand’s scent. “The scent of our cinnamon rolls is a powerful source of nostalgia, synonymous with mall culture. This year, we wanted to take that iconic and beloved scent and roll it directly into the magic of gift giving,” Patel said.
Each purchase includes a coupon for 20% off any CinnaPack, redeemable through February 1, 2026, at participating Cinnabon and Schlotzsky’s locations.** The company notes that CinnaPacks, designed for reheating at home, remain a top holiday item.
Cinnabon operates more than 2,100 locations in 48 states and 65 countries and recently expanded into soft serve with Cinnabon Swirl, a collaboration with Carvel.
For more information on Cinnabon and its holiday happenings, please visit cinnabon.com and connect with Cinnabon on Facebook, Instagram, X, YouTube and TikTok.
*Free Shipping to First 100 Orders
Free shipping automatically applies at checkout for the first 100 customers who purchase wrapping paper on our merch site. Offer applies to standard shipping only and cannot be combined with other promotions. Once the first 100 orders are placed, standard shipping rates will apply.
**20% off CinnaPack Deal
Cinnabon and Schlotzsky's Rewards Members receive 20% off a CinnaPack (excluding taxes & fees) through their Rewards Account at participating Cinnabon and Schlotzsky's locations. Offer expires on 2/1/26. Discount applies to item of least value. Must apply Reward at checkout. Single Use. Not valid with any other offer or reward, or third-party delivery. Service fee applies to online, in app, and certain call-in orders, other fees and taxes may apply for all orders; see checkout for details. Void where prohibited.
