Table of Contents
CHICAGO – Circana has announced a significant enhancement to its YouTube Sales Lift Solution. The expanded offering now supports measuring Video Reach and Video View campaigns, including emerging ad formats like In-Feed and Shorts. This advancement empowers consumer packaged goods (CPG) advertisers better to evaluate the sales impact of their YouTube advertising efforts and optimize return on ad spend.
With the enhancement, Circana’s solution now measures a broader range of YouTube ad formats, including In-Feed and Shorts, alongside established options like bumpers, skippable in-stream, and non-skippable ads. These capabilities allow advertisers to analyze the incremental sales attributed to ad exposure, leveraging Circana's proprietary software that compares exposed audiences to matched unexposed control groups.
The improved solution also provides granular insights into campaign performance, enabling advertisers to evaluate the effectiveness of specific ad formats, creatives, audience segments, and other campaign elements.
“Advertisers need clear insights into the performance and impact of their media campaigns to make informed decisions and maximize the return on their advertising investments,” said Dave Slowik, executive vice president of Global Solutions at Circana. “This enhancement provides greater precision and relevance, empowering advertisers with actionable insights to drive business growth.”
By expanding measurement capabilities, Circana strengthens the comprehensiveness of its YouTube Sales Lift Solution, offering more profound insights into the effectiveness of advertising on the platform. These advancements enable advertisers to make data-driven decisions that lead to meaningful business outcomes.
