NEW YORK — Cleanlogic has launched its new Infusions collection exclusively on Ulta.com, marking the brand’s debut at Ulta Beauty and introducing a new category of bath accessories that deliver skincare benefits during everyday cleansing routines.
Available beginning July 13, the Infusions line uses biodegradable microcapsule technology that releases active ingredients when the products are used, activated by water and friction. The collection features collagen-infused exfoliating tools designed to support smoother, more hydrated-looking skin, along with magnesium-infused products to soothe muscles and promote relaxation.
Coffee Chat: Isaac Shapiro, Cleanlogic
Learn more about Cleanlogic’s innovation strategy as co-founder and CEO Isaac Shapiro discusses the company’s purpose-driven approach to product development, sustainability, accessibility and retail partnerships.
Watch the interview →Products retail from $20 to $25 and include exfoliating body cloths, gloves, facial cleansing tools and body cleansers. According to the company, 95% of users of the collagen products reported improvements in skin texture, hydration and overall appearance after 30 days of use, while 92% of magnesium users reported brighter-looking skin, improved softness, reduced muscle fatigue and greater relaxation.
“At Cleanlogic, we’ve always believed bath tools should do more than simply cleanse,” said Isaac Shapiro, co-CEO and co-founder of Cleanlogic. “Infusions represents the next evolution of body care by transforming products people already use every day into high-performance skincare tools.”
Michael Ghesser, co-CEO and co-founder, said the collection reflects consumers’ demand for more effective yet simple self-care routines.
“We’re incredibly excited to introduce this innovation alongside our debut at Ulta Beauty,” Ghesser said. “Consumers today are looking for smarter, more effective routines, and Infusions delivers meaningful skincare benefits in a way that’s effortless and accessible.”
Cleanlogic said the launch builds on its retail expansion strategy and ongoing focus on innovation. The company describes itself as the leading bath accessory brand in the grocery channel and continues to develop products that combine functionality, accessibility and skincare benefits.
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