In this installment of Coffee Chat, Craig Ford, VP of Pharmacy Markets at LexisNexis Risk Solutions Healthcare, explains how the company is moving beyond prescriber validation to patient-focused insights. With cleaner data and workflow integration, pharmacies can not only fill scripts more efficiently but also engage patients with tailored outreach that supports better care.
Coffee Chat: Craig Ford, LexisNexis
Craig Ford of LexisNexis discusses how actionable, cleaner data is reshaping pharmacy operations and patient care.
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