ARLINGTON, Va. — The Food Marketing Institute has announced that it will launch a multiyear initiative intended to help grocers and manufacturers improve how they work together in order to increase sales and profits while improving customer satisfaction and loyalty.
The Food Marketing Institute has announced that it will launch a multiyear initiative intended to help grocers and manufacturers improve how they work together in order to increase sales and profits while improving customer satisfaction and loyalty.
The FMI Collaboration 2.0 project is being conducted in partnership with Market6, a leading provider of collaboration solutions for grocers and their suppliers. The initiative is due to be officially launched on June 9 by FMI chief business development officer and supply chain vice president Pat Walsh, who will kick off the effort by leading a panel discussion at the FMI Connect 2015 convention in Chicago.
The goal of the FMI Collaboration 2.0 project is to help grocers and suppliers bring more customer-focused decision making into categories and stores around shared business processes.
