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Conagra to sell Van de Kamp’s and Mrs. Paul’s brands

The sale includes all associated IP and inventory but excludes manufacturing facilities and employees.

CHICAGO — Conagra Brands is offloading two of its legacy frozen seafood labels as part of its broader strategy to sharpen its focus on growth segments. The company announced it has entered into a definitive agreement to sell its Van de Kamp’s® and Mrs. Paul’s® brands to High Liner Foods for $55 million in cash.

The sale includes all associated IP and inventory but excludes manufacturing facilities and employees. Combined, the two brands generated approximately $75 million in net sales during Conagra’s fiscal 2024. The transaction is expected to close by the end of July 2025, with proceeds going toward debt reduction.

"This divestiture reflects our continued commitment to reshaping our portfolio and investing where we see the best opportunities for growth and innovation," said Sean Connolly, president and chief executive officer of Conagra Brands. "Van de Kamp's and Mrs. Paul's operate largely as a stand-alone seafood business, and this divestiture allows us to further focus our efforts on strengthening our core frozen offerings."

The move supports Conagra’s efforts to realign its portfolio around high-performing frozen, snacks, and meal solutions brands. Van de Kamp’s and Mrs. Paul’s hold a notable position in the U.S. frozen breaded and battered seafood segment, with products including battered fillets, fish sticks, and sandwich-ready fish portions.

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