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Coresight has released a report on first-party data for businesses.
In today’s hypercompetitive market landscape, understanding and leveraging first-party customer data (data collected directly from customers or users by a company or organization) is critical to sustainable growth and long-term success. We see opportunities for US brands and retailers to harness the power of first-party customer data and strategic partnerships with technology providers to drive targeted customer acquisition, personalized engagement and revenue expansion.
Read the full report here:
